LJR Hospitality Ventures works together with restaurant owners and operators to identify opportunities and execute solutions to create profitable business strategies.
We partner with our clients to provide an in-depth look at their business to achieve the level of success they envision for their restaurants. Our approach is to ask questions in order to learn from all stakeholders including guests, team members, managers, corporate team and ownership. We then develop custom solutions that meet each company’s individual needs.
Track Record of Success
LJR Hospitality Ventures has a proven track record of success having worked with more than 50 restaurant companies from quick service to fast casual to full service. Based in Dallas, Texas, we assist clients across the U.S.
Experience and Knowledge
We have the experience and knowledge required to solve even the most challenging problems with the most creative solutions.
About Larry Reinstein
Accreditations
- Obtained a BS with distinction from Cornell University’s School of Hotel Administration
- Recipient of the Cornell Hospitality Innovator Award and the Best of the Best Food and Beverage Award from the Young Presidents Organization
- Past chair and current member of the National Restaurant Association Fast Casual Industry Council.
Larry is an industry veteran with a proven track record in growing successful brands.
As CEO/ Founder of LJR Hospitality Ventures, Mr. Reinstein now offers strategic counsel to his clients utilizing over 30 years of experience as a restaurant company owner, professional manager and industry consultant. He works closely with a range of clients from family businesses and founders to private equity and family offices. He also serves as a board member, coach, mentor and trusted advisor.
Prior to this, Mr. Reinstein held the position of President of Salsarita’s Fresh Cantina, an 80 unit franchised fast-casual chain, where he led the company in transforming the brand to effectively compete in the crowded Mexican category. Preceding his tenure at Salsarita’s, Mr. Reinstein founded and held the position of President and CEO for Fresh Concepts, the company that owned and operated a number of brands, including: Fresh City, Souper Salad, Planet Coffee, Fresh Concepts Café, Pistachio’s and Church Street Bar and Grill, among others. During this time, Mr. Reinstein led the company of 500 employees as they created and established trend setting concepts in the fast casual and polished casual space.