Following its 2019 sale to Chicago-based investment group, BDT Capital Partners, Whataburger continues to expand outside of Texas in Colorado, Georgia, Missouri and more.
This article appears in its original context on the San Antonio Report website
By Waylon Cunningham
Whataburger in recent months has made a new push into other states, continuing the expansion blitz that its sale to a Chicago investment group was predicated on three years ago.
What was once a regional burger chain is making moves to Texas’ east, west and north.
Nearly 900 miles from its San Antonio headquarters, the town of Colorado Springs, Colorado, is getting its fifth Whataburger, just months after its first location opened.
What will soon be the first Whataburger in the Atlanta area broke ground weeks ago, in a ceremony complete with orange hardhats, orange trucks and orange shovels and attended by county leaders and the local Chamber of Commerce.
Kansas City got its first Whataburger late last year in part with financing from Kansas City Chiefs quarterback Patrick Mahomes, a public fanatic of the brand. The opening proved so popular that the local department of transportation warned residents to expect traffic delays.
More locations are planned in Missouri and Tennessee, not to mention the recently announced expansion of San Antonio’s test kitchen.
The rapid growth of the Texas-centric burger chain isn’t just due to its soaring revenue. It’s also because of a strategy the company committed to three years ago. That was when the Dobson family, which founded the chain, sold its majority ownership to BDT Capital Partners, a Chicago investment firm. The sale announced in June 2019 was made with expansion plans in mind.
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